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Activity:
Define Personas (CMMI Level 3 : IPM 3.2 )
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Participating Roles
Responsible:
Business Analyst
Consult:
Product Manager |
A persona is a fictional individual who is representative of users for a particular market segment. To define a persona, examine a market segment defining a class of users that interact with the product, collect the skills, abilities, and goals that those users share, and create a fictional person to represent the market segment. Personas are a means of elaborating information about users from the vision statement. Personas are used to create scenarios and conduct exploratory testing.
Entry Criteria
When:
- Initial vision statement is created.
Dependencies:
- Product Vision Statement: Provides identified market segments for developing personas.
Sub-Activities
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1 |
Analyze Market Segments |
- For each market segment identified in the vision statement, consider the user community for the market segment. Determine if more than 1 persona is required to adequately represent the market segment.
- If the vision statement does not contain enough information to analyze all market segments, consult the product manager for more information.
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2 |
Create Personas |
- Gather real data to create a persona. Use data obtained from usability studies, user visits, focus groups and marketing studies to make sure the persona represents reality.
- Group the related knowledge, skills, and abilities with the goals of the persona. Open a new persona template for each grouping. Complete the persona descriptions by including a short life history, personality quirks, or interests and hobbies. Adding personal details makes the persona more realistic. Include links back to data used to build the persona.
- Name the persona with a real name and save the persona using that name as the file name. Publish the persona to the project portal.
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Exit Criteria
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All market segments are represented by personas, and the personas are published to the project portal. | |
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(C) 2005 Microsoft Corporation. All rights reserved.
MSF for CMMI Process Improvement: Build 050707 |
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Program Management
